Key Definitions

Business Ecology

The study of the relationship between business and ecosystems. The goal of business ecology is the full ecological synchronization and integration of a business with the places that it inhabits through its facilities, uses for resources, and affects through its products and processes. (Townsend, Amy K. 2009. Business Ecology: Why Most Green Business Practices Don’t Work and What to Do about It. Atglen, PA: Schiffer Publishing.)

Corporate Social Responsibility (CSR)

A concept that was created to both hold corporations more accountable for their decades of bad behavior (i.e. environmental and social pollution) and to encourage their good behavior going forward via measurable, positive impact contributions to the their communities and the planet.

Greening a Business

This is a process often lead by a member inside of the company who is willing to trail blaze a new way of thinking about the business’s relationship to nature and the environment. This process can include the following phases: an assessment of the business and its operations, priority setting, research, drafting a proposal, budget review of proposed changes/ additions, staff training, implementation, adjustments, and ongoing maintenance.

A Sustainable Business

We define a sustainable business as an entity or project created for the purpose of bringing multifaceted value to the world while integrating environmental, social, and economic goals into its business model.

Triple Bottom Line

People, Planet, Profit = 3 aspects to be considered in every business decision.


Putting on the facade of producing green products by marketing with sustainable flair.