world water week

For most of us, we don’t where our water comes from. Questions like, “is it safe to drink,” and, “is the resource secure” rarely, if at all, cross our minds. In America we have access to clean drinking water and a tap that appears endless. It often doesn’t occur to us that water is a precious and limited commodity. However, the fact of the matter is that water is a finite resource. Water waste occurs all of the time and for a multitude of different reasons, one of them being unsustainable agricultural practices, which accounts for nearly 70% of the freshwater consumption globally. It is crucial that our government and our federal agencies playing a role in agriculture and law take a more serious, holistic outlook on water usage, conservation and sustainable operations.

Along with the urgency to create sustainable agricultural practices and commitments, it is equally important to protect and provide water resources for the estimated 1.8 billion people living globally who do not have access to safe drinking water. At this point you may be asking, “but how do we go about creating a sustainable future for water,” and “how do we start?”

September 1-6, 2013, over 2,500 renewable energy and sustainability leaders came together for the World Water Week conference in Stockholm to discuss this year’s theme of “Water Cooperation-Building Partnerships.” Throughout the week over 100 workshops, seminars, and discussions took place regarding how to overcome water issues to build a secure and stable future for our water resources. The forum promotes partnerships within the business, scientific, political, and civic communities to foster “new thinking and positive action toward water-related challenges and their impact on the world’s environment, health, climate, economic and poverty reduction agendas.”

Along with the seminars, some of the leading pioneers in the field of water sustainability were recognized for their contributions to sustainable water management. . One Israeli company, Netafim, received the Stockholm Industry Water Award for their “remarkable achievements, helping farmers across the world to ‘grow more with less’, [and] directly contributing to a more water and food secure world,” said the Stockholm Industry Water Award Committee in a press report. Like Netafim, the other companies and organizations honored at the World Water Week focus on water saving techniques and solutions to increase efficiency while reducing environmental impacts within fields varying from agriculture to manufacturing.

When we started The Adventure Capitalists, we set out to attract and work closely with clients focusing on solutions for the following environmental and social challenges: clean water and water conservation, sustainable agriculture, food security, renewable energy, climate, and women’s access to professional opportunities and success. Water is a priority topic for us, we highly recommend that you watch the documentary “Blue Gold: World Water Wars”, and we invite any company that needs business development or CSR media distribution support for their concept or innovation to write to us at We are here to support and connect good people and valuable solutions. We are all in this together!

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